Jezeršek Catering secured second place in the Slovenian category with The Next Horizon, a premium B2B culinary ceremony that marked the company’s bold expansion into Austria’s high‑end events market.
The event transformed Taggenbrunn Castle into a multisensory culinary journey for more than 500 distinguished guests from Slovenia and Austria. Each part of the castle became a stage for live food performances, wine experiences, and curated artistic elements, all designed to showcase Jezeršek’s values: responsible cuisine, excellence in execution, and top‑tier hospitality. The concept relied on spatial dramaturgy — guiding guests through taste, architecture, music, and emotion in a seamless narrative that revealed the full potential of the new venue.
Delivering such a large‑scale, premium experience required precise coordination across multiple locations, timed transitions, and a carefully choreographed flow of guests. Jezeršek’s team, together with external partners, chefs, waitstaff, and local suppliers, executed the event with exceptional detail. Each interaction, from live plating rituals to musical cues and lighting transitions, contributed to a cohesive narrative that positioned Jezeršek as a trusted partner in Austria’s luxury events market.
The results exceeded expectations: over 500 guests attended, more than 100 business leads were generated, and the event received strong media coverage in both countries. Taggenbrunn saw an immediate rise in visits, and Jezeršek strengthened its visibility, relationships, and long‑term positioning in the region. The Next Horizon became a defining milestone — a showcase of culinary artistry, strategic expansion, and the brand’s unmistakable signature of excellence.
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