In the B2B category, Desafio Global won second place with the Deloitte IRGA Awards, an event that celebrated leadership and innovation by merging human creativity with cutting‑edge AI.
In the subcategories, the event received the Best Ceremony award, recognising its professional execution, engaging format, and successful celebration of outstanding achievements.
The experience centred around the AI Dome, where concentric circles represented neural networks and real‑time projection mapping, motion graphics, and 360º immersive sound created an inspiring and thought‑provoking environment. A live duet between a KUKA robot and a Fado singer symbolised the harmony between human emotion and machine precision, while AI‑curated catering personalised the dining experience based on guest preferences.
The event aimed to award top‑performing companies and showcase AI’s role in the future of business, positioning Deloitte as a pioneer in digital transformation. Inside the Dome, AI-adapted visuals to audience interactions, blending artist‑created content with real‑time data‑driven animations. The concept required more than 150 hours of programming and brought together a large technical and creative team.
The results were exceptional: 98% of attendees rated the event as highly impactful, 70% of executives expressed increased willingness to integrate AI solutions, and more than 20 new AI‑focused partnerships were initiated. Media coverage from CNN, Bloomberg, and the Financial Times strengthened Deloitte’s leadership in AI, while sustainable practices—from reused materials to digital‑only communication—reduced the event’s environmental footprint.
Learn more about the event here.
