Official BYD launch on the Czech market
Main category
B2B
Sub-category
5. Press Event
Watch the event video
Event Description and Key Objectives
The official launch of BYD in the Czech Republic marked a pivotal moment in the brand’s European expansion. The event was crafted as a bold market entry — with the clear objective to generate massive media reach, position BYD as a serious player in technology and sustainability, and trigger immediate interest from dealers and key industry stakeholders. Held in Prague on April 1, 2025, the launch introduced BYD’s new-energy vehicles to top-tier Czech press, B2B partners, and influencers through an immersive, emotionally charged experience built for content, coverage, and conversation.
Key challenges
BYD’s launch came with immense pressure: only 14 days of production time, a tight urban venue, complex logistics, and the debut of a still-unknown brand in one of Europe’s most tradition-bound automotive markets. Vehicles and technical gear arrived from multiple countries (Italy, Serbia, the Netherlands), requiring tight international coordination. Safety checks on all vehicles had to be completed before press drives could begin. The external test zone – built in the streets surrounding the venue – had to meet regulatory and operational standards for real-world vehicle testing.
Basic information about the event
Name of the organiser
Creative Pro (CZ), s.r.o.
Location
Prague, Czech Republic
Event duration
1/4/2025
Client
BYD
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Event results
Creativity
The creative approach merged cutting-edge automotive technology with a lifestyle and content-first experience. BYD vehicles were presented in interactive reveal zones, surrounded by photogenic activations including karaoke stages, an AI photobooth, and a 360° camera installation for instant content sharing. Multilingual stage moments connected Chinese executives with Czech audiences. A DJ and curated lighting elevated the atmosphere, while every zone was designed to blend product storytelling with media-friendly visuals – transforming a press event into a full-sensory brand immersion.
Innovation
The launch reimagined what an automotive debut could be. Test drives were integrated live into the event experience — offering first-hand exposure to the SEALION 7’s Blade Battery and performance, the SEAL’s elegant driving dynamics and up to 570 km range (WLTP), or the SEAL U DM-i’s extended-range hybrid technology. QR codes placed directly inside vehicles allowed guests to unlock technical specs and multimedia. Multilingual moderation ensured a seamless bridge between BYD’s global and local narratives. Digital content was produced and distributed in real-time, mirroring the live story on social channels, and amplifying earned media potential.
Execution
Creative Pro delivered the launch end-to-end within just 14 days — covering concept, design, production, logistics, guest management, and press coordination. All test vehicles passed a multi-stage safety check before being released for city drives. The venue was transformed inside and out, including full ground preparation and graveling of the exterior test area. BYD’s flagship models were revealed with high-impact cinematic lighting. Guest flows were mapped to ensure B2B networking zones, media stages, and lifestyle corners operated in harmony, maximizing engagement and accessibility.
Measurable results
The BYD launch generated exceptional results:
• 143 verified media outputs, across automotive, business, tech, and lifestyle verticals
• GRP 132.3 – reaching 9.68 million Czech citizens aged 15+ (1.4× average exposure)
• Over 300 verified attendees, including top-tier press, dealers, and influencers
• 4–5 new dealerships expressed active interest in BYD partnership (~10% of the CZ network)
• Dozens of influencer-generated posts organically expanded visibility across TikTok, Instagram, and LinkedIn, integrating BYD into both lifestyle and professional circles
Communication
Strategic storytelling guided every communication touchpoint — from press kits and keynote content to influencer messaging and social media amplification. The key narrative: “The Future of Mobility, Built Today,” was consistently reflected across channels. Embargoed press materials were distributed with precision, while a popular and well-known Czech moderator guided the event, seamlessly inviting both Czech and Chinese BYD executives to the stage. The bilingual format ensured clear delivery of key product and brand messages. Influencer zones and branded content booths were designed for instant engagement, while earned media amplified the event’s strong real-time social buzz and broad public interest.
Sustainable practices
Sustainability wasn’t just a theme — it was at the core of the product and the event design. BYD’s launch featured only electric and plug-in hybrid vehicles, powered by innovations like the cobalt-free Blade Battery. Digital press kits (via QR) replaced printed materials. Local suppliers were prioritized, and guest transport logistics were streamlined to reduce emissions. The test drive zone was designed to showcase clean mobility in action, reinforcing BYD’s commitment to decarbonizing transportation and accelerating the Czech transition to EVs.
