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CATEGORIES IN 2026

IN-PERSON, DIGITAL, HYBRID OR VIRTUAL EVENTS

Our selection of categories is centred around the four main types of events predominant in the events industry. These are: B2B events, organised for business clients; B2C events, usually intended for the general public; B2E events, comprising teambuilding or celebratory events; and Crossover events, open to events that transcend the confines of traditional events, such as brand activations, pop-up festivals, or product launches. 

This category comprises corporate events, intended for business clients, which are most commonly closed off to the general public. These events can include product launches, business conferences, trade shows, networking events, exhibitions, and more. B2B events aim to raise brand awareness, facilitate business deals and provide opportunities for companies to connect.

Sub-categories

CONFERENCE, CONGRESS OR CONVENTION
TRADE SHOW, TRADE FAIR OR EXHIBITION
PRODUCT OR SERVICE LAUNCH
CEREMONY
PRESS EVENT
FESTIVAL
SPORTS EVENT
CULTURAL/MUSIC EVENT
ROADSHOW
POP-UP EVENT
BRAND ACTIVATION
CSR/NON-PROFIT EVENTS
GUERILLA MARKETING EVENT
LUXURY/LIFESTYLE EVENT
PUBLIC INSTITUTION/GOVERNMENT EVENT
GRAND SHOW/SPECTACLE EVENT

B2C events are intended for the general public. The end consumer is at the heart of these events, and the primary goal is to deliver a memorable experience. These events include music festivals, sports events, conferences, product launches, fairs, food and wine events, and more.

Sub-categories

CONFERENCE, CONGRESS OR CONVENTION
TRADE SHOW, TRADE FAIR OR EXHIBITION
PRODUCT OR SERVICE LAUNCH
CEREMONY
PRESS EVENT
FESTIVAL
SPORTS EVENT
CULTURAL/MUSIC EVENT
ROADSHOW
POP-UP EVENT
BRAND ACTIVATION
CSR/NON-PROFIT EVENTS
GUERILLA MARKETING EVENT
LUXURY/LIFESTYLE EVENT
PUBLIC INSTITUTION/GOVERNMENT EVENT
GRAND SHOW/SPECTACLE EVENT

B2E internal events are dedicated to employees of a company or organisation, most often organised as training, celebrations, anniversaries, kick-offs, or team-building events. The primary goal of these events is to foster a positive work culture, boost employee morale, and improve employee engagement.

Sub-categories

INTERNAL TRAINING/EDUCATIONAL EVENT
TEAMBUILDING EVENT
INTERNAL CELEBRATION
INCENTIVE/REWARD TRIP

This category is open to events that demonstrate an original, bold, unseen idea, intended for both corporate and consumer target audiences. The aim is to create a unique experience that appeals to both groups. Crossover events include charity events, brand activations, pop-up shops, product launches, experiential marketing campaigns, and more.

Sub-categories

CONFERENCE, CONGRESS OR CONVENTION
TRADE SHOW, TRADE FAIR OR EXHIBITION
PRODUCT OR SERVICE LAUNCH
CEREMONY
PRESS EVENT
FESTIVAL
SPORTS EVENT
CULTURAL/MUSIC EVENT
ROADSHOW
POP-UP EVENT
BRAND ACTIVATION
CSR/NON-PROFIT EVENTS
GUERILLA MARKETING EVENT
LUXURY/LIFESTYLE EVENT
PUBLIC INSTITUTION/GOVERNMENT EVENT
GRAND SHOW/SPECTACLE EVENT

SPECIAL AWARDS

UNIQUE AWARDS DESIGNED TO REWARD CREATIVITY AND INNOVATION WILL BE GIVEN OUT

GRAND PRIX AWARD

Awarded to the event with the highest overall score from the jury

AUDIENCE AWARD

Awarded to the event with the highest score from the audience

BEST SLOVENIAN EVENT

The leading Slovenian event will be chosen among the competing Slovenian finalists.

BEST IN CREATIVITY

Awarded to the event with the highest score in creativity by the jury

MOST SUSTAINABLE EVENT

Awarded to the event with the highest score in sustainability by the jury

BEST IN CORPORATE SOCIAL RESPONSIBILITY

Awarded to the best CSR/non-profit event

BEST EVENT AGENCY

Awarded to the event agency whose events totalled the highest overall jury score

BEST USE OF TECHNOLOGY

Awarded for the best use of new and innovative event technology by the jury

BEST IN COMMUNITY BUILDING AND ENGAGEMENT

Awarded to a culturally significant event that brought together/created a community

BEST IN STRATEGIC COMMUNICATION

Awarded to the event that excelled in delivering clear, creative, and effective communication as an integral part of a broader brand narrative or marketing strategy

RISING STAR AWARD

Awarded to a newcomer event or emerging agency that demonstrates outstanding potential, creativity, and innovation, signalling a strong future presence in the industry

BEST LOW BUDGET/COST-EFFECTIVE EVENT

Given to the event that exceeded expectations despite a small budget (below 60,000 EUR)

BEST EVENT FORMAT INNOVATION

Awarded to the event that unveiled an innovative, hitherto unseen format

© Toleranca Marketing