Don’t let your ground breaking events go unnoticed. Enter the competition by completing the registration form and choosing the preferred way of payment. Once completed, you will be able to enter details about your event and submit materials. Projects that were carried out from 1 January 2024 until 14 July 2025 are eligible to register for the award.
MEET THE JURY
Angeles Moreno
Vesna Vlašić
Ivo J. Franschitz
Featuring projects for
ENTRY GUIDE
Everything you need to know about entering the competition
WINNERS
Who took the Conventa Best Event Award home in 2024?
What is Conventa Best Event Award?
Conventa Best Event Award is an annual competition that awards the best events in the region of New Europe. The competition was established as part of the Conventa brand. For the past six years, the grand finale of the competition has been taking place at the Conventa Crossover conference. The evaluation of registered events follows a unique 80:20 model (80% of the votes come from the jury and 20% from the audience at the Conventa Crossover conference).
IMPORTANT DATES AND DEADLINES
Categories in 2025
B2B EVENTS
Corporate events, intended for business clients, most commonly of a closed format. These events could be anything from product launches, business conferences, trade shows, networking events, exhibitions, and more. B2B events aim to raise brand awareness, facilitate business deals and provide opportunities for companies to connect with their clients or partners.
B2C EVENTS
Events intended for the general public. The end consumer is at the heart of the content of these events, and the primary goal is to provide a positive experience for them. These events include music festivals, sports events, conferences, product launches, fairs, food and wine events, and more.
B2E EVENTS
Internal events intended for employees of a company/organisation, most often organised in the form of a training, celebration, anniversary, kick-off, or teambuilding event. The primary goal of these events is to foster a positive work culture, boost employee morale, and improve employee engagement.
CROSSOVER EVENTS
Open to events demonstrating an original big and brave idea, intended for both the corporate and consumer target audiences. The aim is to create a unique experience that appeals to both groups. Crossover events could be anything from charity events, brand activations, pop-up shops, product launches, experiential marketing campaigns and more.
CONFERENCE, CONGRESS, CONVENTION
A meeting of a large number of individuals organised by a company or association with the aim of presenting innovation, sharing knowledge and exchanging ideas about a specific topic. These events can be open or closed for the public.
TRADE SHOW/EXHIBITION
A tradeshow or exhibition is an event aimed at companies of a specific industry to showcase and demonstrate their latest products and services to their target audience. These events are usually closed for the public.
PRODUCT OR SERVICE LAUNCH
The goal of these events is to present a novelty to an invited group of journalists, most often in the form of a press conference.
CEREMONY
Events organised to mark important milestones, commemorate significant cultural events, or to honor individuals or groups.
PRESS EVENT
The goal of these events is to present a novelty to an invited group of journalists, most often in the form of a press conference.
FESTIVAL
Multi-day events which enable an insight into achievements in particular professional or entertainment fields.
SPORTS EVENT
Sports events that are organised by individual sports associations or private companies and which mainly include amateur participants and the wider public
CULTURAL/MUSIC EVENT
Musical entertainment events such as concerts, musicals, music festivals, and public cultural events that evolve around different artistic fields and require complex preparation and organisation.
ROADSHOW
Roadshows are a series of events or presentations organised in different locations to promote a particular product, service, or company.
INTERNAL TRAINING/EDUCATION EVENT
Educating and training for employees in individual companies intended to promote the development of human resources.
TEAMBUILDING EVENT
Events designed to increase motivation and promote cooperation in a team or company that often include employees participating in a joint activity, task or programme.
INTERNAL CELEBRATION
A private event designed for employees of a company/organisation e.g. anniversaries, kick-offs, Christmas parties etc
POP-UP EVENT
A temporary and spontaneous event that "pops up" in a specific location for a limited time period with the aim of promoting a brand or product.
BRAND ACTIVATION
The goal of a brand activation is to build an emotional connection between the brand and the customer by immersing them in a unique, interactive, and unforgettable experience. The event is part of a wider communication strategy across different media.
CSR/NON-PROFIT EVENT
CSR (Corporate Social Responsibility) and non-profit events are organized by companies or organisations to fulfil their social responsibility by giving back to the community or supporting a specific cause
GUERILLA MARKETING EVENT
An event that uses unconventional and creative tactics to promote a product or service, often characterized by its surprise factor, high level of creativity, and ability to generate buzz and attention from the public.
Grand Prix
Awarded to the event with the highest overall score from the jury
Audience Award
Awarded to the event with the highest score from the audience
Best in Creativity
Awarded to the event with the highest score in creativity by the jury
Best Planet Positive Event
Awarded to the event with the highest score in sustainability by the jury
Best in Corporate Social Responsibility
Awarded to the best CSR/non-profit event
Best Event Agency
Awarded to the event agency whose events totalled the highest overall jury score
Best use of technology
Awarded for best use of new and innovative event technology by the jury
Best in Community Building and Engagement
Awarded to a culturally significant event that brought together/created a community
NEW: Best in Strategic Communication
Awarded to the event that excelled in delivering clear, creative, and effective communication as an integral part of a broader brand narrative or marketing strategy
NEW: Rising Star Award
Awarded to a newcomer event or emerging agency that demonstrates outstanding potential, creativity, and innovation, signalling a strong future presence in the meetings industry.
Awarded for best use of new and innovative event technology by the jury
Awarded to a culturally significant event that brought together/created a community
Why #CBEA?
Reputation of the competition
Every year Conventa draws attention to excellence in the meetings industry with an award for the best event in ‘New Europe’. Conventa Best Event Award is the only competition of its kind in the region. By entering your event into the competition, you will increase your reputation among clients and the professional public.
Credibility of the jury
A competent international jury, ensuring that only top-level events make it to the final rounds of live voting, will evaluate your event. Every member of the jury makes their decision individually on the basis of their expert knowledge, reputation and authority. The evaluation of registered events follows a unique three-level model 80:20 (80% of the votes come from the expert jury and 20% from the professional public at the Conventa Crossover conference).
Presentation of all the registered events
Presentations of the projects will take place at the Conventa Crossover conference. You will have the opportunity to showcase your project to an audience of over 300 MICE proffessionals.
Promotion of the best events
All of the finalists will be presented at the Kongres Magazine, www.kongres-magazine.eu. The awarded projects will additionally get promoted over social networks, e-newsletter, and press releases.
Conventa Best Event Award Brand
The quality label/badge which will provide an easier promotion for the registered organisers. The clients as well will receive the badge/label.
Conventa Best Event Award Winners
The winner from each of the three categories will receive:
- Registration fee for one person for participation at Conventa Crossover 2025
- The right to use the 'Best Event Award' symbol.
- Conventa Best Event Award DIPLOMA

