Awarding the finest in the event business. A place where the best events in Europe come to compete. The unicorns of the events industry. The Unicorn Awards honour the exceptional minds behind events that captivated our hearts, minds, and imaginations.
The most
trustworthy event
competition in
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Take a look at the line-up.
Who won the coveted Unicorn Awards?
Who are the experts evaluating the events?
Unicorns are rare, just like extraordinary events
What distinguishes unicorn events from ordinary events is their trailblazing idea: they transcend the typical event framework in which people meet. Unicorn events foster new ideas, create modern “agoras”, and have the vision that can move mountains. Most importantly, they are a place where communities are born.
EVENT PROGRAMME
All about learning, connecting and having fun.
The Unicorn Awards are not just open for competition, but also for visitors, who want to learn from the best and build their own unicorn.
DAY 1
Monday, 7 September 2026
FINALISTS PITCHING
DAY 2
Tuesday, 8 September 2026
CONTENT DAY
AWARD CEREMONY
AFTER-PARTY
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Only a limited number of spots left!
Meet the Unicorn Hunters
INTERNATIONAL EXPERTS FROM THE FIELD OF EVENT ORGANISATIONTo find these elusive animals in the wild, we had to scour the events industry to find the leading minds who have seen the unicorns with their own eyes...
As GM Spain & Portugal at Jack Morton, Ángeles leads the agency’s Iberian growth and brand experience agenda. As President of the Jury, she brings strategic clarity, creative leadership, and a sharp eye for work that delivers real impact.
As Managing Director at Jack Morton Worldwide, Jens leads brand experience work in one of Europe’s most competitive markets. He brings rich expertise in live, digital, and integrated experiences that connect brands with those who matter.
Founder of NimbleX, Gerd advises brands and teams on marketing, transformation, AI, ROI, and business impact. His jury perspective combines strategic marketing thinking with a strong focus on measurable value.
Vesna leads McCann Sarajevo as Managing Director, working across advertising, PR, and events. She brings a regional perspective shaped by storytelling, collaboration, and smart work under complex market conditions.
Mary is CEO & Founder of BEIC, a global circle of independent event agencies. Her perspective is rooted in international agency collaboration, operational excellence, and the standards that help creative event businesses grow.
Patrick is Managing Partner at SoolNua, advising destinations, venues, and organisations across the meetings and events industry. He brings decades of MICE expertise, with a strong understanding of strategy, marketing, training, and sustainability.
Meta serves as Strategic Director and General Manager at prvi.prvi., leading creative, sustainable, and corporate marketing projects. Her work connects strategic communication, social impact, content, and measurable brand outcomes.
Pigalle founded the School of Experience Design, where she trains leaders and teams to design experiences with emotional and behavioural impact. She brings an academic, specialist view on how events create lasting memories and drive transformation.
Inese is the Founder of LUKA AGENCY, leading communication and reputation projects across corporate, cultural, and creative sectors. She is known for turning unconventional ideas into one-off event experiences with a strong design sensibility.
Maarten connects agencies and live communication professionals across Europe as Managing Director of IDEA and Founder/Managing Director of LiveCom Alliance. His perspective spans industry standards, reputation, and collaboration.
Ivo founded ENITED Business Events and advises organisations in the international business events and live communication sector. His focus is on purpose-led strategy, excellence, and the value behind every event decision.
Jose co-founded Grupo eventoplus and Sports & Events World, working at the crossroads of media, events, and industry leadership. He brings the perspective of an entrepreneur, publisher, organiser, and speaker.
Rui directs Event Point, one of Portugal’s key meetings industry publications. His jury perspective is shaped by journalism, editorial judgement, and a long-standing view of how events are communicated and understood.
Alexandros leads Magna Events, an agency known for strategic, creative, and technology-driven event solutions. A past Grand Prix winner, he brings direct insight into what it takes to create award-winning work.
Stefan founded and leads CREATIVE PRO group, a regional live communication group active across multiple European markets. His contribution combines entrepreneurial energy, agency leadership, and a strong instinct for creative production.
Ori leads Kenes Group and serves as a Board Member of PCMA, following his term as President of IAPCO. He brings a senior client-side view on international meetings, innovation, and sustainable growth.
Ruth Ann works at CGIAR as Global Events & Advocacy Leader, connecting events, policy dialogue, stakeholder engagement, and international development. Her perspective is mission-driven, focused on events that support global conversations.
Reshmi leads events across the firm's global marketing, communications, and business development functions. She is a 2026 WiSER Pioneer (the Masdar and Zayed Sustainability Prize leadership initiative) and one of Events Voices Alliance's 30 Under 30, bringing prior experience from the Global Wind Energy Council and the Global Renewables Alliance.
Reshmi Ladwa
Global Events Project Manager, Corporate Affairs at Arup
LinkedIn
Zsuzsanna works in Global Events at Trivium Packaging, managing corporate event and MICE-related initiatives for business audiences. She brings a client-side view on executive engagement, incentive travel, and event value.
Imre works in Event & Sponsoring at Michelin, with experience across brand activations, sponsorships, motorsport, and corporate events. His perspective is grounded in ROI, partnership value, and the quality of the guest experience.
Fanny works in Customer Experience at Apollo Vredestein Tyres across automotive, tyre, and premium-brand contexts. She brings a refined understanding of customer journeys, brand touchpoints, and experiential detail.
Martin is Expert Coordinator for Brand Events and Conferences at ŠKODA AUTO, contributing to major brand platforms, conferences, and international experiences. He brings the perspective of a global automotive brand with high expectations for execution.
Christian leads Experience Communications at Volkswagen Passenger Cars, one of the world’s most recognisable automotive brands. His expertise spans strategic communication, global brand storytelling, and high-impact experience platforms.
Christian Heubner
Director Experience Communications at Volkswagen
LinkedIn
Aleš is a marketing leader and sponsorship strategist at Mastercard, developing partnerships, activations, and campaigns that strengthen brand relevance. His expertise sits at the intersection of marketing, sponsorship, innovation, and business growth.
Aleš Petejan
Marketing Leader and Sponsorship Strategist at Mastercard
LinkedIn
Irena heads Corporate Communications and CSR at NLB, leading communication in a highly regulated banking environment. Her experience covers PR, CSR, internal and crisis communication, events, protocol, and reputation management.
Christoffer serves as SVP Creative at DNB Bank ASA, leading creative thinking within Norway’s largest financial institution. His perspective focuses on ideas that are distinctive, useful, and commercially relevant.
Christoffer Sapienza
SVP Creative at DNB Bank ASA
Tereza leads marketing at ORLEN Unipetrol, a major energy and retail brand. Her experience spans regional brand communications, automotive experiences, technology, and consumer-facing campaigns.
Peter directs Corporate and Marketing Communication at VÚB banka, leading brand and communication work in the financial sector. He brings long-standing experience in banking, reputation management, marketing communications, and brand transformation.
Peter Stopiak
Communication Director, Corporate & Marketing Communication at VÚB banka
LinkedIn
Till-Peter is the Senior Events Manager, Europe, at BYD Europe, working on live marketing and automotive brand experiences across a fast-growing European market. His expertise covers event planning, production, and brand activation.
Natalia sits on BCG's European Marketing Committee, representing Iberia and South America. Her career has been built entirely in strategic consulting — first at Booz & Co (today Strategy&, part of PwC), and since then at BCG — and she also teaches on events as a strategic communication tool at Universidad Carlos III and Unidad Editorial.
Natalia Escorial
Head of Marketing, Communication and Alumni at BCG Spain
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If you believe your event exceeded the confines of a dull meeting and deserves to be crowned a “unicorn”, this competition is the right fit for you.


