Sweden in solidarity with Ukraine, delivered by Brand Arena Nordic Group AB, secured 2nd place in the B2B category, standing out for its rapid execution and strong collective impact.
A NATION BROUGHT TOGETHER
The event was conceived as a large-scale fundraising concert in response to the war in Ukraine, bringing together artists, media and partners to stand for democracy and humanitarian support. Organised in under a month, it united the Swedish live entertainment industry around a single goal — to raise funds and awareness at scale.
The result was one of the largest fundraising events in Sweden, raising over 75 million SEK and reaching millions of viewers across multiple broadcast channels. Beyond the numbers, the event demonstrated the power of collaboration, turning a complex production into a unified national response with international visibility.
Find out more here.
