This Is Eiendom was DNB Eiendom’s annual kickoff event for 2026, organised by Just Cruzin’ Production AS in Oslo, Norway. Designed as an internal celebration and a teambuilding event, the event was crowned Best B2E Event at Unicorn Awards 2026.
The event was built around a fictional docu-reality universe inspired by binge-worthy reality series. Instead of using actors or generic motivational content, six real employees became the main characters. Their everyday work, ambitions, challenges and achievements were documented over five weeks, creating an authentic storyline that reflected different roles and perspectives within the organisation.
More than 350 individual clips were filmed by the employees themselves and edited into episodes supported by voiceover, music, motion design and additional footage. The concept shaped the entire event experience, from teaser communication and red-carpet arrival to the opening film, leadership talks, breakouts and stage design. It also introduced the Game of Homes sales competition, extending the event’s energy into a wider internal initiative.
The project combined content production, strategy and event design into a coherent experience. Workshops and interviews helped define the objectives and storylines, with the programme focused on making company culture and performance tangible. By placing employees at the centre, This Is Eiendom created a shared experience that was entertaining, relevant and closely connected to DNB Eiendom’s business goals.
