Škoda Auto – Ooooh, that’s Epiq! received two Special Awards at the Unicorn Awards 2026: Best in Creativity and Best in Strategic Communication,
Organised by Gattinoni & Co for Škoda Auto, the installation introduced the new Epiq electric vehicle at Milan Design Week through a playful, interactive and highly shareable brand experience.
Held in the historic courtyard of Palazzo del Senato, the six-day installation was designed around Škoda’s Playful Curiosity concept. Instead of making the car the main attraction, the experience invited visitors to explore oversized sculptural forms, touchable surfaces and creative activities. The Epiq was revealed gradually as part of this playful environment.
Technology extended the physical experience through an interactive Digital Dome, which transformed visitors’ movements into real-time colours and forms. Guests could also scan the Play-Doh sculptures they created, while talks, workshops, yoga sessions and daily activations encouraged participation throughout the event.
