The winner of the Best Crossover Event was the Nespresso Capsule on the Vienna Giant Ferris Wheel. Organised by KESCH The Brand Experience Company and Ketchum Austria, the activation supported the launch of Nespresso’s new Home Compostable Collection and aimed to make the product innovation visible, tangible and relevant to a wider audience.
For ten days, the Vienna Giant Ferris Wheel became a prominent city landmark. A 2.20-metre illuminated replica of the paper-based capsule was installed high above the Prater, creating a strong visual presence across Vienna. At the same time, one gondola was transformed into an exclusive Nespresso tasting lounge, where guests could discover the new collection while enjoying panoramic views of the city.
The concept connected broad public visibility with a more personal brand experience. While the oversized capsule attracted attention from across the city, the tasting lounge provided space for product trial, direct interaction and content creation.
The project was delivered within just two weeks, requiring close coordination with the Ferris Wheel operator and careful planning of the structure’s weight, fixing points, wind exposure and weather resistance. QR codes, earned media and social content extended the activation beyond the physical location.
