Lords of the Fallen proved its strength in Community building and Trade show experiences, earning two Unicorn Awards 2026 for its Gamescom 2025 activation created by Jack Morton Worldwide for CI Games.
The Tattoo Sanctum transformed a compact 10 × 15 metre space at Gamescom 2025 into a sacred chamber inspired by the mythology of Lords of the Fallen II. Scorched stonework, runic flooring, atmospheric lighting and live performances made the booth feel like a place lifted directly from the game.
With no playable demo available, the activation invited fans to experience the game through participation. Professional tattoo artists offered permanent or temporary tattoos featuring the game’s symbols, turning visitors from spectators into members of its world.
More than 30,000 people entered the Sanctum, while tattoo demand exceeded capacity by 271%. The activation also generated creator coverage, social sharing and press attention. Its structure, graphics, furniture and DJ cage were designed for reuse, while soft goods were recycled and needles sterilised.
