The launch of the Quatrac Pro 2 by Vredestein Tyres was a B2B product launch recognised as the Best Slovenian Event. Organised by CREATIVE PRO Group, the event introduced Vredestein’s new flagship all-season tyre to journalists, dealers and partners from across Europe.
Instead of presenting the product in a traditional conference setting, the organisers transformed Slovenia into a real-life testing ground. Over the course of one week, almost 300 guests travelled through alpine passes, mountain roads, testing facilities and iconic locations, experiencing the tyre’s performance in different conditions.
The concept, Find Your Own Path, combined driving experiences, technical workshops, digital tools and premium hospitality. A custom mobile app supported the participants throughout the journey, while detailed planning and coordinated operations across five locations ensured a smooth and engaging experience.
The project required nearly a year of preparation and close coordination between three CREATIVE PRO Group offices in Slovenia, Hungary and Poland. With 30 test vehicles, more than 70 crew members and simultaneous operations across five locations, the launch combined complex logistics, fleet management, production and hospitality into one seamless participant journey.
