Jack Morton’s HERE CES 2026 received the Best Sustainable Event / Planet Positive Event Award at the Unicorn Awards 2026. The experience presented the company’s mobility and location intelligence platform while advancing a more sustainable exhibition model.
Held in Las Vegas, the project built on the “Start at the End” concept introduced in 2025. Instead of designing the booth first and addressing waste afterwards, the team considered the future use of every component from the beginning. The result was a premium, reusable exhibition system shaped by circular design.
The booth was developed as a living kit of parts, with improvements informed by TRACE data and previous learnings. The team reduced the use of metal, optimised shipping and continued using reusable, rented, returned, stored or donated elements across the structure, flooring, furniture, AV, glass and branding.
The 2025 rethink had already delivered an estimated 21% cost reduction and 20% carbon reduction. In 2026, overall carbon emissions fell by a further 8.8%, while travel and transport emissions decreased by 29%. The project demonstrated how sustainability can become a measurable and continuously improving part of exhibition delivery rather than a one-off initiative.
