Future Unfold 2025 received the Best Event Format Innovation Award at the Unicorn Awards 2026 for its innovative format which combined AI-generated content, holography, immersive installations and live performance to create a more engaging summit.
Organised by Magna Events for Grant Thornton Greece, the B2B technology and business summit brought together 1,858 executives, policymakers, entrepreneurs and innovators in Athens. Held at Megaron – The Athens Concert Hall, the summit explored how humans and AI can live and create together. Under the theme Framing the Future of Technology, technology was presented not as the main subject, but as a tool for collaboration, creativity and human progress.
The event introduced a three-layer stage combining a monumental LED frame, a transparent holographic screen and a full LED backdrop. Guests also created personalised AI portraits before arriving, which were later displayed in the foyer, making participants active so-creators of the conference.
