Ferrari Capital Markets Day 2025 & Technology & Innovation Workshop brought Ferrari’s vision for electrification to life inside its newly active E-Building, combining technology, design and storytelling to unveil its new electric chassis.
The project was one of the standout successes at the Unicorn Awards 2026, taking 1st place in the B2B category, as well as winning Best Conference/Congress/Convention and Best Press Event. The three awards recognised an event that successfully combined high-level business communication with an immersive luxury experience, turning Ferrari’s production environment into a platform for presenting the future of the brand.
The B2B event transformed Ferrari’s newly active E-Building into an immersive brand experience without interrupting vehicle production. The ground floor featured five interactive islands presenting the key components of Ferrari’s future electric vehicles, while the upper level hosted plenary presentations, a chassis reveal and guided visits. The programme concluded with a gala dinner staged among the production lines.
The creative concept presented the future of Ferrari as something already taking shape inside the factory. Light, sound, architecture, video mapping and advanced audiovisual technology turned technical information into a multisensory journey. The plenary featured a 12 × 4 metre LED wall and 4K video mapping, while the exhibition used ultra-thin flex LED screens, directional audio and dynamic lighting to create an engaging visitor experience.
The project required more than one month of coordinated production inside an operating manufacturing facility. Ninetynine managed technical integration, logistics, suppliers, security, guest flows and communication with Ferrari’s teams.
Sustainability measures included the use of Ferrari’s solar-powered E-Building, sustainable fuel for additional power, locally sourced catering and the reuse of production elements for a later Ferrari launch.
