New partnership for the 2026 Unicorn Awards strengthens the competition’s international reach and reinforces a shared commitment to advancing the European live communication industry.
The Unicorn Awards, Europe’s leading competition celebrating outstanding achievements in the live events industry, is proud to announce a new strategic partnership with LiveCom Alliance for the 2026 edition of the competition. The collaboration marks an important milestone in the continued international growth of the Unicorn Awards. It brings together two organisations united by a common vision: raising standards, promoting innovation, and strengthening the European events community.
Since its inception in 2012, the competition has become a benchmark for recognising the most creative, impactful and innovative event projects across Europe. By rewarding excellence and showcasing the industry’s finest work, the competition has inspired event professionals to push creative boundaries and has demonstrated the strategic value of live experiences.
Founded in 2016 as a pan-European non-profit, LiveCom Alliance has become a leading voice in the live communication industry. Through educational and advocacy programs, it unites agencies, clients, and stakeholders around a shared vision for a stronger, more sustainable European events ecosystem.
Commenting on the partnership, Gorazd Čad, the founder of the Unicorn Awards, said: “We are delighted to welcome LiveCom Alliance as a partner of the Unicorn Awards 2026. From the outset, our ambition has been to create a competition that not only recognises outstanding work but also helps shape the future of the European events industry. LiveCom Alliance shares that same ambition. By joining forces, we are creating even more opportunities for knowledge sharing, international collaboration and celebrating the extraordinary professionals who continue to transform live experiences across Europe.”
This partnership will enhance the Unicorn Awards’ international profile by connecting the competition with LiveCom Alliance’s broad European network of agencies, professionals, and thought leaders. Together, they aim to foster knowledge exchange, encourage cross-border collaboration, and celebrate projects that redefine live communication.
The 2026 Unicorn Awards will be held from 7 to 8 September at Ljubljana Castle, gathering Europe’s top event agencies, professionals, creative directors, marketers, and industry experts. Participants will compete in multiple categories, with winners chosen through the competition’s unique 80:20 evaluation model, which combines expert jury assessment and audience voting.
Find out more about the Livecom Alliance here.