The absolute winner of 2022 was OneTonneIsland, delivered by Brand Arena Nordic Group AB. The event claimed the Best B2B title and went on to secure the Grand Prix as the highest-scoring project of the year.
It also received a special sustainability award, recognised for embedding climate-conscious thinking into every aspect of the event experience.
FROM CONCEPT TO MEASURABLE IMPACT
The event was created to launch the OneTonneFuture app and shift how decision-makers perceive sustainable living. Instead of communicating through messaging alone, the concept focused on direct experience, showing that a climate-smart lifestyle does not require compromising on quality of life.
Hosted on a Swedish island, the event brought together leaders, innovators and influencers for a two-day programme centred around real solutions, from clean transport and energy to sustainable food and materials.
One of the main challenges was delivering a truly sustainable event without gaps between concept and execution.
The results extended well beyond the event itself. Participation exceeded expectations, user numbers for the app doubled within months, and the concept reached far beyond the initial audience through its participants. With high satisfaction rates and long-term impact, the project demonstrated how events can move from awareness to actual behavioural change.
Find out more here.