Experience Opening Stora Enso, delivered by Creative Pro Group, received the award for Best B2B Event, recognised for transforming a production launch into a fully immersive and purpose-driven experience.
The event marked the opening of a new CLT production line in the Czech Republic, with a clear aim of positioning Stora Enso as a leader in sustainable innovation while inspiring collaboration across business and public sectors. At the same time, it was designed to generate strong media visibility and demonstrate the real impact of its solutions.
An experience shaped by purpose
The two-day programme brought together media, industry leaders, public officials and employees, offering a first-hand look into both the production process and the company’s vision. The experience allowed guests to engage directly with the materials, technology and ideas behind sustainable construction.
Sustainability was embedded throughout — from locally sourced catering and reusable materials to scenography built from production waste. Each guest left the event with a tree to plant, turning a thought into a lasting, tangible contribution to the planet.
The project successfully translated strategy into experience. Strong media reach, positive stakeholder response and new opportunities for collaboration confirmed its effectiveness.
Find out more about the winner here.
