Odpadnesh was named Best Crossover Event, recognised for its innovative CSR approach combining sustainability, social impact and education into one ongoing programme.
The project also ranked 3rd in the Best B2C Event category, reflecting its wider relevance and ability to engage audiences beyond the industry itself.
Developed by Creative Pro Group, Odpadnesh goes beyond a single event format, operating as a long-term initiative that rethinks how materials, people and ideas can be reused and reconnected. At its core, the programme focuses on giving new life to event materials, while creating opportunities for people at risk of poverty and building awareness around sustainable practices.
FROM WASTE TO IMPACT
A key element of the project is transforming used event banners into new products, forming a growing portfolio of sustainable items. At the same time, the initiative supports social inclusion through dedicated manufactories and collaboration with non-profit organisations, creating real employment opportunities for vulnerable groups.
Alongside its environmental and social focus, Odpadnesh also has a strong educational dimension: the programme encourages companies to adopt more sustainable solutions and rethink their approach to materials and production.
By combining ecological responsibility, social innovation and practical implementation, Odpadnesh stands out as a powerful example of how crossover concepts can drive meaningful change — both within the events industry and beyond.
Find out more here.
