Stay Together. Don’t Be Indifferent by El Padre in Poland won 3rd place in the Crossover category and was praised for its impact on Corporate Social Responsibility. The charity concert marked the first anniversary of the Russian invasion of Ukraine, uniting audiences in solidarity and support.
MUSIC FOR A CAUSE
Held in Rzeszów, a key transit point for aid to Ukraine, the concert brought together 1,500 live attendees and over a million viewers on TV across Poland and Ukraine. The event combined music, visual storytelling, and innovative stage design to raise awareness and collect donations for the National Bank of Ukraine’s humanitarian account.
Over 250 artists, including a children’s choir, performed while creative LED lighting and stage effects conveyed the emotional weight of the conflict without showing war footage. Online donations were integrated in real time, while close coordination with local authorities and security ensured the safety of all participants in this high-risk border-area setting.
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