REDical Park – Volume 2, Folk Fusion took second place in the B2C category but won the award for Best Slovenian Event. The event celebrated Beefeater Gin & Tonic’s connection with young audiences through fashion, art, and innovation.
A platform for young talent
The event showcased emerging fashion designers, combining traditional motifs with contemporary trends. Red symbolised passion and individuality, while AI-enhanced content and live Instagram voting made the audience an active part of the experience.
The program fused fashion, music, and culture into a pop-up format, allowing designers to present their work on a live runway. Organisers leveraged social media and organic strategies to drive participation, creating a dynamic and memorable evening for 437 attendees.
The campaign amplified brand awareness without extra advertising: social reach exceeded 1.1 million, with Instagram engagement spiking 3,632% on event night. REDical Park demonstrated how creativity, technology, and community engagement can elevate experiential events.
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