Creative Pro (CZ) earned the Audience Award 2025 with the official BYD launch in Prague, introducing the brand’s new-energy vehicles to media, partners, and influencers while generating wide reach and strong visibility.
Executed in just 14 days, the launch transformed a tight urban venue into an immersive, content-first experience. Interactive reveal zones, AI photobooths, karaoke stages, 360° cameras, and multilingual stage moments combined with DJ sets and curated lighting, turning the event into a full-sensory brand immersion. Test drives showcased BYD’s Blade Battery technology, extended-range hybrids, and driving performance, while QR codes and real-time digital content amplified audience engagement.
The results were outstanding: 143 verified media outputs, GRP 132.3 reaching 9.68 million Czech citizens, over 300 top-tier attendees, and active interest from 4–5 new dealerships. Influencer-generated posts expanded visibility across TikTok, Instagram, and LinkedIn, integrating BYD into both lifestyle and professional circles.
Sustainability was embedded in every detail: all vehicles were electric or plug-in hybrid, press kits were digital, local suppliers were prioritised, and transport logistics were optimised to reduce emissions. The launch not only showcased BYD’s clean mobility innovations but also reinforced the brand’s commitment to a greener future.
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