Universum Events earned second place in the B2E category with Gold Rush, a Wild West–inspired teambuilding experience created to strengthen collaboration and connection among AtkinsRéalis employees.
The event transported 160 participants into a cinematic Western world set inside the iconic Buftea Film Studios. Teams competed to collect gold through riddles, missions, and strategic banking decisions, while costumed facilitators, live characters, and a stunt‑driven storyline turned the experience into a living movie. The concept was tailored to the client’s culture and needs, blending fun, surprise, and meaningful interaction to help employees reconnect beyond roles and departments.
Delivering the experience required careful coordination across logistics, costumes, tech, catering, and experiential learning. A curated facilitation team ensured that the narrative, gameplay, and debriefing all supported real teamwork insights. The setting, missions, and guided reflection helped participants see how different roles contribute to the same mission, turning shared energy into shared growth.
The results exceeded expectations: satisfaction scores rose significantly compared to the previous year, and participants reported renewed motivation, stronger cross‑department bonds, and practical takeaways they could apply at work. Gold Rush became more than a game—it was a shared story that sparked collaboration, reflection, and lasting team cohesion.
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