Alert Agency won the Best in Strategic Communication award at the Unicorn Awards 2025 for Bécation by BÉBÉ, a 3-day influencer retreat on Korčula, Croatia.
The event combined lifestyle experiences with fashion storytelling, driving brand awareness, engagement, and direct sales through a seamless integration of PR, influencer marketing, and digital content.
Despite the remote island location and logistical challenges, a 10-person team executed every detail with precision, from curated activities and styling to real-time content production. Influencers shared 192 IG stories reaching 6.26M views and 3.13M combined Reels, while the brand’s Instagram grew by 4,000 followers, and over 8,000 items were sold, quadrupling sales compared to the previous period.
Sustainability was embedded in the event design, using reusable items, biodegradable packaging, and mindful activities, while the campaign maximised ROI and extended visibility through ongoing user-generated content. Bécation demonstrated Alert Agency’s ability to merge creativity, strategic communication, and performance into a highly impactful brand experience.
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