The B2E second-place award went to DMC Vekol for A Celebration of Creation – MASTERVERSE Belgrade 2023 powered by Revlon Professional®, an event which brought together over 1,000 hairdressing professionals from ten countries for a six-hour extravaganza of learning, inspiration, and creativity.
A Celebration of Creation was also recognised with an award in the Internal Training/Education Event category, highlighting its excellence as a transformative learning and employee engagement experience.
The event brought together over 1,000 hairdressing professionals from ten countries for a six-hour extravaganza of learning, inspiration, and creativity.
Participants experienced live demonstrations, workshops, and avant-garde showcases led by industry titans Manuel Mon, Ian Harrold, and Robert Masciave. The centrepiece of the show was a groundbreaking outfit made entirely from human hair, highlighting the artistry and innovation of modern hairstyling. The floating stage, multimedia displays, and high-tech lighting created an immersive environment that left attendees in awe.
MASTERVERSE Belgrade 2023 successfully combined education, entertainment, and networking. Attendees gained hands-on skills, explored new trends, and connected with peers, while Revlon Professional® strengthened its reputation as a leader in hairstyling innovation across the region.
Find out more here.