Wärtsilä’s W25 hybrid launch took second place in the Best B2B Event category, recognised for turning a product launch into an ongoing experience.
The goal was clear from the start: create a launch that would reach and engage both live and virtual audiences. But a standard webinar was not enough. The solution evolved into a hybrid experience built around a physical exhibition and a dedicated digital environment designed to support interaction, exploration and follow-up.
Designed for reach and results
The concept connected live events, virtual participation, and a metaverse-style platform into a single integrated system. Content was shared across formats, allowing audiences to engage with the product in different ways — from large-scale presentations to smaller, more personal discussions with experts.
The digital space was not limited to the event itself. It served as a long-term showroom, extending the launch’s lifespan and allowing Wärtsilä to continue conversations beyond the initial moment.
The approach significantly expanded reach, bringing together nearly 6,000 participants across live and virtual formats and generating strong commercial results. At the same time, the hybrid model reduced environmental impact, with a substantially lower carbon footprint compared to a fully physical event.
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