Luka 2 Bled earned third place in the B2C category at the Unicorn Award 2024. The event introduced the LUKA 2 LAKE BLED basketball shoe on a floating court, combining sport, culture, and the breathtaking backdrop of Lake Bled.
A FLOATING SPECTACLE
The event featured a 3×3 basketball tournament right on the lake, offering both entertainment and a hands-on connection with the new shoe. Attendance was limited to 5,000 ticket holders, ensuring an intimate and engaging atmosphere. Guests moved between the floating court, surrounding viewing platforms, and activity zones, creating a dynamic flow while respecting environmental guidelines.
Organisers tackled logistical challenges by anchoring the floating court to the shore rather than to the lakebed, adhering to sustainability practices and heritage protection rules. Free trains and shuttle buses connected participants to the venue, while paperless tickets and rowing boats minimized the ecological footprint. The careful planning allowed the event to seamlessly combine creativity, sports, and natural beauty.
The launch not only promoted Luka Dončić’s collaboration with Jordan but also highlighted Slovenia as a tourist destination. Media coverage and social content amplified the event, engaging audiences beyond the lake itself and showing how a product launch can become a captivating cultural and sporting experience.
Find out more about Luka 2 Bled here.
