Creative Pro (PL) earned second place in the B2C category with Garnier Green On, a nationwide activation designed to spotlight Garnier’s sustainability commitments and modernise the brand’s connection with eco‑conscious audiences.
The project also won the award for Best Brand Activation, recognising its success in creating an immersive, interactive experience that brought Garnier’s green vision to life.
The campaign linked Garnier’s 120‑year heritage with its vision for green beauty, creating an immersive journey across multiple Polish cities. Visitors explored interactive zones focused on sustainable beauty practices, natural ingredients, and live product experiments, while modular and reusable scenography reinforced the brand’s environmental values. The roadshow format made the experience widely accessible, engaging consumers, influencers, and media on a national scale.
The event aimed to strengthen Garnier’s positioning by showcasing its sustainability goals and product efficacy in an engaging, hands‑on way. Installations such as the AI‑powered Garnier Time Machine and motion‑controlled Green Science displays highlighted the brand’s innovations, while workshops and pop‑ups deepened understanding of Garnier’s eco‑initiatives. The campaign encouraged participants to interact with the brand and share their experiences, amplifying its message.
Garnier Green On reached more than 500,000 visitors, generated over 11,000 leads, and achieved a strong digital impact with millions of engagements and video views. Sustainable practices—including reusable scenography, rented containers, and minimised transport emissions—helped reduce the campaign’s footprint, underscoring Garnier’s commitment to responsible brand activation.
Find out more about the event here.
